What Makes Your Brand Different?

Realizing what it is that makes your brand different, is a powerful force. It allows you to speak to your target audience and serve them in a unique way.   What is the one thing your brand does that no one else is doing? In his book “ZAG,” Marty Neumeier, talks...

The Impact of Your Vision Statement

[and 3 reasons why it’s worth the effort to write the vision out] In its power to change lives, a strong vision statement does three things: It attracts a team, unites a community, and fuels your mission. Hope for a different future is an important core value of...