by BrabenderCreative | Mar 18, 2025 | Marketing & Messaging
Creating a business plan might feel like extra work, but it is worth the effort! 1. Clarity & Direction A business plan helps you define who you serve, what services you offer, and how you’ll structure your business. Without a plan, it’s easy to get distracted,...
by BrabenderCreative | Mar 5, 2025 | Branding & Identity, Marketing & Messaging
Quick Summary: Brand archetypes give your business a distinct personality that helps attract the right clients. This post breaks down the 12 archetypes—like The Caregiver, The Hero, and The Rebel—and explains how they shape messaging, visuals, and brand identity....
